Wellness, Simplified.

At The Kind Co., we believe that daily health should feel simple, natural, and truly kind to your body. Our mission is to take the guesswork out of wellness and create supplements you can trust—crafted with clean ingredients, rooted in nature, and backed by science.

We’re more than just a supplement brand. We’re a movement towards mindful living. Whether it’s energy, balance, or glow—our products are designed to support your daily rituals, helping you feel your best every day.

Who We Are

The Kind Co. is proudly built under Knact, a creative and marketing-led entity that champions purposeful brands. With Kind Co., our vision is clear: to bring wellness solutions that don’t just look premium but genuinely deliver. Each of our supplements—Alive (Spirulina), Booti (Ashwagandha), and Yellow (Neem + Turmeric + Black Pepper)—is thoughtfully created for modern lifestyles while staying true to ancient wisdom.

Why Choose Us

• Clean & Transparent: No artificial flavors, preservatives, or hidden fillers.

• Nature Meets Science: Ancient ingredients validated by modern research.

• Premium, Everyday: A supplement experience that’s effective, stylish, and easy to make a part of your daily routine.

At The Kind Co., wellness isn’t a luxury—it’s a habit. And we’re here to make it the simplest, kindest part of your day.